How to Get Your Business Cited by ChatGPT

Ranking rewards a page. Citation rewards a claim a model can repeat without hedging. So a page that performs well in search can still be skipped when a model answers a buyer's question. The work is different: you write claims a model can lift and repeat, not just pages that compete for a spot.

Ask five buyer questions to three models and write down who gets named. That gives you a plain record of where you show up and where a competitor is named instead. You can run the same questions again later to see what changed. Perplexity is easy to check yourself if you want to start with one model.

Three things matter. Unambiguous positioning statements instead of adjectives, named service pages a model can map to a question, and third-party mentions in places models actually read. If a model can't summarise what you do in one sentence, it will summarise a competitor instead.

Yes. The LLM Citation AI Worker owns that function: getting your business cited by name in ChatGPT, Perplexity and Gemini answers. You hire the worker and approve the work rather than adding another job to your week. The full approach is laid out on the LLM Citation AI Worker page.

Buyers now ask ChatGPT before they Google. If your content isn't structured for AI extraction, a competitor gets named instead of you. For a one to five person team, that is the difference between being in the conversation and being invisible at the moment someone is choosing.